The Nigerian National Petroleum Company Limited’s downstream retail arm, NNPC Retail, has launched a nationwide campaign to commemorate Nigeria’s 66th Independence Anniversary.
The campaign, tagged “66 Reasons Why We Love Naija,” kicked off with a big question mark, creating suspense as to what the company holds in store for its customers.
Based off information from their social media handle, the campaign also spotlights Nigerian humour and slang. This is designed to celebrate different aspects of Nigerian identity while engaging customers through its digital platform.
NNPC Retail encourages it’s customers to download their NNPC Fuel App, which would play a central role in an upcoming Independence Day announcement.
While details of the planned offer have not been disclosed, NNPC Retail has described it as a surprise for customers and urged Nigerians to have the app ready ahead of the announcement.
NNPC Retail did not disclose the specific details of the offer or the exact date and time of the announcement, although its campaign messaging indicates that it is linked to the October 1 celebration.
The initiative is part of NNPC Retail’s efforts to expand its digital presence and deepen customer engagement through the Fuel App.
The company said the platform was being positioned beyond its transactional functions to also serve as a channel for customer engagement and loyalty-related offers.
The goal is to make the Fuel App a useful part of the customer experience, providing a platform for engagement as well as access to relevant offers and services.
